Franchising China was the pioneer in introducing international franchise exhibitions to China in 1998. It has since become the region's premier multinational franchise event and a prime location for big brands seeking business partners. As a result, the event has earned the repeated support of international associations such as the International Franchise Association (IFA), the Franchising and Licensing Association of Singapore (FLA) and the Malaysia External Trade Development Corporation (Matrade). Furthermore, the show has received the US Department of Commerce's trade fair certification.

Famous exhibitors include KFC and Subway, coming from retail, food, education, training, business services and other industries.

Franchising China was the pioneer in introducing international franchise exhibitions to China in 1998. It has since become the region's premier multinational franchise event and a prime location for big brands seeking business partners. As a result, the event has earned the repeated support of international associations such as the International Franchise Association (IFA), the Franchising and Licensing Association of Singapore (FLA) and the Malaysia External Trade Development Corporation (Matrade). Furthermore, the show has received the US Department of Commerce's trade fair certification.

Famous exhibitors include KFC and Subway, coming from retail, food, education, training, business services and other industries.